Mercadeo / Mercadotecnia

Mercadeo (Marketing) teaches students how organizations identify customer needs and build strategies to reach and retain them. Coursework covers consumer behavior, market research, branding, digital marketing, and campaign planning. Graduates solve problems like launching a new product, growing a brand's audience online, and using data to understand what customers actually want. With business increasingly shifting toward digital channels, this field has grown well beyond traditional advertising into data-driven, technology-enabled strategy work.